How Important Are Multilingual Websites?


In this white paper you will learn how to choose the best language pairs to engage customers, the best processes for updating multilingual content, and more.You can also download the white paper here.

In this study we look at the following:

  • The Importance Of Multilingual Websites
  • Whether You Need A Multilingual Website
  • Assessing the Most Important Language Pairs
  • Considering Search Engine Optimization (SEO)
  • Using the Easiest Processes to Update Website Content
  • A Case Study of Shangri-La Hotels

How Important Are Multilingual Websites?
The opportunities to drive sales through eCommerce are growing exponentially, and businesses from every industry sector need to adapt their business models to reflect the methods customers want to use to buy their products and services.  In the Case Study example we show how leading hotel brand, Shangri-La, not only uses its websites to capture a wider audience of customers, but also uses a multilingual approach to driver higher customer engagement.

Do I Need A Multilingual Website?
To determine whether you need a multilingual website a good starting point is to ask these two important questions:

  1. What are my existing customers’ language preferences?
  2. Is my business interested in capturing customers whose language preferences are not currently used on our website?

If you answered yes to question two; you need a multilingual website.

Assessing the Most Important Language Pairs
Some additional questions that you should consider before deciding to take your website multilingual are:

  1. Who are my key existing customers, and have we asked them their language preferences?
  2. Does our business have a genuine value proposition for the market that we would like to enter, and if it does, what are the preferred languages of our target customers?
  3. What is my budget for translation? Should I start with one language first and then move to others?
  4. Can I deal with responses from customers in additional languages? If not, which third-party service providers can assist me in this area?
  5. Is your business set-up to accept payment in other currencies?


The largest markets for eCommerce sales are the United States, the United Kingdom, Germany, France, China and Japan.


Considering Search Engine Optimization (SEO)
Multilingual SEO is important as it is critical that your newly translated website ranks highly when searched on in different languages on Google and other local search engines. Did you know for example that in China, Google is rarely used as a search engine? So knowing which search engines are popular is important – TranslateWebsites can help you with this.
We can also assist you in developing a list of key words in your new languages. Our Content Management Gurus will advise you on multilingual SEO, whether Machine Translation is an option for your content updates (to reduce translation costs) and the best processes for updating content once your website has been translated.


A good SEO strategy in local languages can increase site traffic by over 300%.


Using the Easiest Processes to Update Website Content
Copy and pasting content from your website to an offline file is becoming a thing of the past. Using CAT (Computer Assisted Translation) Tools to translate content not only speeds up translation but it can reduce costs dramatically too.
TranslateWebsites has built a connector called GRAVITY which enables customers to communicate with our online Translation Management System (TMS) directly through their own website Content Management System (CMS). This helps to reduce time consuming manual imports and exports of content required for translation. Our built-in Translation Memory (TM) means that our systems memorize your text so that it can be used again in future translations, saving you money.

A Case Study of Shangri-La Hotels
One of TranslateWebsites customers is leading hotel group, Shangri-La. TranslateWebsites provides a full suite of services to Shangri-La, including English editing services, translations to their 70 hotels in nine languages, and daily social media updates.  We invite you to read the Case Study to see how we assist Shangri-La with their multilingual website strategy.

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